Return on investment or ROI is at the core of every business. No matter which industry you function in, getting maximum ROI is the ultimate goal of your business. It is a common fact that before investing in any business, individuals consider the return on investment. Only if the ROI is high is it known to be an investment-worthy project.
What is ROI?
ROI, or return on investment, is a popular business term. In simple terms, it is a mathematical formula that helps in calculating the profitability or returns of an investment. It provides you with a clear picture of the profit or loss of the investment. If you are planning to make an investment, the ROI can help you evaluate the value that the investment will provide you with.
7 Easy Ways to Increase ROI in Email Marketing
Marketing techniques have evolved a lot in recent times. However, when it comes to reaching out to the right audience, email marketing still stands as one of the best ways. One of the main reasons for the growing popularity of email marketing is the massive ROI it offers. You would be surprised to know that for every $1 spent on email marketing, you can expect a return of about $42. Isn’t that huge? Indeed, it is!
However, many businesses fail to make the most of email marketing. It is because they do not know the right approach to email marketing. In such a situation, it is always best to avail the assistance of expert professionals. If you are looking for email marketing services on this site you can learn more about one of such services and skyrocket your business ROI. Companies such as Sendinblue can help in making email marketing quite easy for brands.
But enhancing the ROI in email marketing is a real challenge for brands. Are you in search of ways to enhance your email marketing ROI? If yes, here are some easy steps that can help. Let’s dive in!
Segment Your Email List
Do you send the same email to all your customers? If yes, it is time to change your email marketing strategy. Not all customers have the same requirements. So, there is a chance that some of your customers might find your emails to be irrelevant. To increase your email marketing ROI, the first and foremost thing you need to do is to segment your email list. Try segmenting the list based on demographics, behavioral data, and purchase history. Once you segment the list, you can customize the emails and send relevant emails to your customers. This can effectively boost your ROI.
The next thing to focus on is personalizing the emails. An easy way to personalize emails is to address the recipient by their name. Instead of a very generic mail, try adding the first name of your customers. It will make them feel valued and compel them to open your email.
As a matter of fact, personalization has the potential to enhance the click-through rates of emails significantly. So, personalization is a great strategy to increase the ROI in email marketing. However, make sure to use the correct name of the receiver without fail.
Use Animated GIFs
Simple and long texts can be boring for your target audience. If you want to add some humor to the email marketing campaigns, leveraging the animated GIFs can help. While it may not seem to be professional, it has become a trend in recent times. Animated GIFs help in breaking the monotonousness of emails and grabbing the attention of customers.
So, if you are willing to enhance your website traffic and boost your email marketing ROI, adding GIFs can be an ideal option. However, a point to note here is that make sure not to overdo this strategy. Using too many GIFs without texts may not give you the expected results. Finding the right balance is the key.
Automate Your Email Marketing
In order to manage time better, automation is one of the best options. However, automating your email marketing campaigns will not only help you save time but also enhance your email deliverability. Automation allows you to easily determine the right time to send emails to the right customers.
The best application of automation in email marketing is the abandoned cart emails. Automating such emails can enable you to send emails to customers just after they have left your website. It can effectively enhance the ROI of your email marketing campaigns and boost your sales.
Run A/B Tests
It is quite challenging to find out what works best for your business. That is exactly why you must start leveraging the A/B tests. Wondering how to do it? Well, it is quite simple and easy. All you need to do is create one type of email campaign for a group and the second type of campaign for another group.
The aim is to find which variation offers you the best results. You can run A/B tests in simple ways, such as changing the subject lines or using various templates. Once you find out what works the best for you, it becomes easy to increase your email marketing ROI.
Optimize for Mobile
Today, most people prefer opening emails on their mobile devices. If your emails are not optimized for mobile devices, you might miss out on opportunities to enhance your ROI. It may even make the recipients delete your emails. So, make sure that your emails are well-optimized and look great on different mobile devices. Try choosing templates that work well on both desktops and mobile devices.
Leverage Email Analytics Tools
When it is about enhancing your email marketing ROI, you cannot overlook the importance of analytics tools. These tools can provide you with a clear picture of your overall email marketing performance. It will help you find out who receives the email, how many people clicked, the open rate, and much more. All such information can help in making changes to your campaign and increasing your ROI.
Increasing email marketing ROI is not that difficult. All you need to know is the right way of doing it. Now that you know the best ways of boosting ROI in email marketing, it is time to get started. Leverage these strategies and increase ROI like never before!