Recently a study has been published by BankMyCell, a well-known smartphone selling website. The new report which has been published simply indicates that users are becoming less loyal to Apple.
Yes, the tech giant Apple’s iPhone users are selling their devices to acquire new Android smartphones, as the high price tag and lack of innovation is simply driving the tech giant Apple to lose its loyal users.
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This study indicates that since October 2018, more than 38,000 users have been detected selling their iPhone, and the retention of users of the Cupertino company has fallen by 15.2%. This is consistent with the notable drop in sales in Asia and Europe.
And not only that even it also matches the information that indicates that it has reduced the demand for chips several times.
Apple losing its users steadily
They have conducted a survey, in which it has been discovered that 26% of users who sold their Apple iPhone X did so to simply buy a smartphone from another company. While 92.3% of Android users simply buy other smartphones of the same ecosystem.
Now many of you might be thinking that why this is happening? Basically, this is happening simply due to the price tags of the Apple devices, of course, iPhone and iPad. As if we compare the price of iPhones with other Android devices then you can simply notice that there is a huge gap, yes, in general, Android devices are much cheaper than the Apple iPhones.
Moreover, the Kantar Research analysts have also stated that Apple iPhones account 36% of smartphone sales in the United States. This investigation is from the second quarter of 2019 with a reduction of the quota of 2.4% compared to the same quarter last year.
Gartner, a well-known market research specialists, has detected a reduction in Apple iPhone sales of 3.8%, ultimately this fall in sales means a fall in revenue for Apple, which is about $68 million.
However, it is clear that the tech giant Apple’s situation in the smartphone market is becoming very complicated, as the users are tired of cost overruns and lack of innovation from the company.
So, what do you think about this? Simply share all your views and thoughts in the comment section below. And if you liked this post then simply do not forget to share this post with your friends and family.